ACTIVE SUPER WEBSITE WINS GOOD DESIGN AWARD
Active Super’s website has received a prestigious Good Design Award Winner Accolade in the Digital Design category in recognition for its outstanding design and innovation.
Projects recognised with an Australian Good Design Award demonstrate excellence in professional design and highlight the impact a design-led approach has on business success and social and environmental outcomes.
Chantal Walker, Active Super Chief Member Experience and Growth Officer, said: “We took a different approach to our website by using human-centred design principles. Along with our website agency partner, Deepend, we focussed on designing a site based on what members need to know and where they are in their super life stage. We also layered this with what we wanted them to know about our ESG and investing styles rather than using the traditional product design that most sites follow.”
The Good Design Awards Jury said: “A complex task to make superannuation interesting, engaging and meaningful for a younger audience but this work has demonstrated not only is it possible, but investing in digital design is essential to ensure the ongoing viability of your business to attract a digital native audience. The personalised experiences and pathways to suite different user types and understanding of how this audience demands transparency on ethical investment and impact to the environment. An industry leading example of the importance of digital design for financial services.”
The Australian Good Design Awards is the country’s oldest and most prestigious international awards for design and innovation, dating back to 1958.
Each year, the Awards celebrate the best new products and services on the Australian and international market, excellence in architectural design, engineering, fashion, digital and communication design, and reward new and emerging areas of design including design strategy, social impact design, design research and up-and-coming design talent in the next-gen category.
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